Lavender is an email coaching tool that analyses and improves your drafts. Triage is a research tool that tells you what to say before you start writing. Different moments in the workflow — here's how they compare.
Lavender is an email coach — it scores and improves emails you've already drafted. Triage is a research tool — it tells you what to say before you start writing. They solve different problems at different stages of the workflow. Most teams benefit from both.
| Triage | Lavender | |
|---|---|---|
| Who it's for | Reps who need to know what to say — SDRs, BDRs, AEs, founders doing outreach. | Reps who need help saying it well — anyone writing sales emails who wants coaching on tone, length, and personalisation. |
| When it's used | Before writing. Research → signals → hooks → draft. | During/after writing. Draft → score → suggestions → improve. |
| Free tier | ✓ Yes — 50 credits/month, no card required. | ✓ Yes — basic scoring with limited features. |
| Starting price | £0/month (Pro from £29/month) | $29/month (Individual). $49/seat/month (Team). |
| Primary function | Research companies, surface signals, generate hooks and drafts. | Score email quality, suggest improvements, personalisation coaching. |
| Signal surfacing | ✓ Yes — homepage, job posts, blog, live company signals. | ✗ No — analyses the email text, not the prospect's company. |
| Email generation | ✓ Yes — generates draft from researched signals and hooks. | ✗ No — coaches existing drafts, doesn't generate from scratch. |
| Email scoring | ✗ No | ✓ Yes — scores emails on length, readability, tone, personalisation. |
| CRM integration | ~ Push prep notes to CRM (Pipedrive, HubSpot, Salesforce). | ~ Gmail/Outlook integration, some CRM data pull. |
| Bulk processing | ✓ Yes — CSV upload, process entire lists. | ✗ No — works one email at a time in your inbox. |
Lavender is a strong product with real product-market fit in the SDR community. Here are the situations where it's the right call:
Lavender's coaching improves reply rates on existing workflows. If the problem is email quality — too long, too generic, too formal — Lavender fixes that.
Lavender lives in Gmail and Outlook, right where reps write. No context-switching, no separate tool. Coaching happens inline as they compose.
If your reps have context about the prospect but consistently write emails that are too long, too generic, or miss the mark on tone — Lavender is purpose-built for that.
They skip research or use generic openers because they don't have time to find hooks. Triage automates the research and gives them specific, relevant angles for each prospect.
Lavender works one email at a time. Triage processes your entire call list — upload a CSV and get prep briefs for every company in minutes, not hours.
Triage generates email drafts, call scripts, and LinkedIn hooks from the same research. Lavender is email-only. If your reps work across channels, Triage covers all of them.
Triage and Lavender are genuinely complementary — they solve different problems at different stages. Triage does the research and generates a first draft. Lavender scores and polishes it. The rep gets both the substance (what to say) and the style (how to say it).
Think of it as Triage handling the what (what to say, based on live company signals) and Lavender handling the how (how to say it, based on email best practices). Together, they cover the full outbound writing workflow.
50 credits, no card required. Upload a CSV and get your first batch of prep briefs in minutes.
Start free — no card needed