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Honest comparison

Triage vs Apollo

Apollo finds your contacts. Triage prepares you to reach them. Here's how the two tools fit together in your outbound workflow — and where each one stops.

Apollo

The prospecting database

Find contacts, build lists, verify emails, and run outbound sequences. Apollo is where your list comes from.

Triage

The prep layer

Research every contact before you reach out. Surface company signals, generate pre-call briefs, and get email hooks tailored to each account.

Together

The power workflow

Apollo fills the list. Triage does the homework. Most reps using Triage already have Apollo — or a list from somewhere else.

Feature comparison

Where each tool wins — and where it stops. No spin.

Feature Apollo Triage
Contact database (200M+ records) ✓ Apollo's core product Apollo wins ✗ Not a data provider
Email finding & verification ✓ Apollo waterfall enrichment Limited PDL enrichment on paid tier
Sequencing & email sending ✓ Apollo Sequences Apollo wins ✗ Not a sequencer
CRM integration ✓ HubSpot, Salesforce, and more ✓ Pipedrive live · HubSpot coming
Company signal surfacing (homepage, blog, jobs) ✗ Limited context layer ✓ Core Triage feature Triage wins
Hook picker (email hooks + call openers) ✗ Not available ✓ Per-contact hooks generated Triage wins
Pre-call brief per contact ✗ Not available ✓ Full brief per contact Triage wins
Free tier Restricted Apollo free has limited exports ✓ 50 credits/month, no card required
Rep-facing UX (no RevOps setup required) Requires configuration and admin setup ✓ Upload CSV, done Triage wins
Price entry point From ~$49/mo (individual, paid annually) £0/mo free · £29/mo Pro

Where each tool wins

Being honest about what each product actually does well.

Apollo wins
  • Prospecting at scale. Apollo's database of 200M+ verified contacts is its defining strength. No tool in this stack competes with it for raw contact discovery.
  • Email verification and enrichment. Apollo's waterfall enrichment finds deliverable email addresses across multiple data sources — essential for outbound at volume.
  • Outbound sequencing. Apollo Sequences lets you build, automate, and track email and call sequences without needing a separate tool like Outreach or Salesloft.
  • CRM breadth. Apollo integrates with a wider range of CRMs and has a longer track record of enterprise CRM sync, particularly with Salesforce and HubSpot.
Triage wins
  • Pre-call preparation. Triage surfaces what's actually happening at a company — recent blog posts, homepage messaging, active job openings — before you make contact. Apollo doesn't do this.
  • Rep-ready output. Triage gives you a brief you can act on immediately: a hook to open an email, a reason to call, context about the business. No configuration, no RevOps team.
  • Works with any list. Triage doesn't care where your contacts came from. Apollo CSV, LinkedIn export, manual list — upload it and get prepped. You're not locked to one data source.
  • Price for individual reps. At $0 free and $29/month Pro, Triage is built for individual reps and small teams who don't need — or can't afford — an enterprise data platform.

Better together: the power workflow

Most reps using Triage already have a list from Apollo — or from somewhere else. Here's how they fit together.

1
Source your list in Apollo
Use Apollo's database and filters to build a list of contacts that match your ICP — job title, company size, industry, technology stack, and more. Verify emails and enrich contact data.
Apollo
2
Export as CSV
Export your filtered contact list from Apollo as a CSV. This takes about 30 seconds and requires no special configuration.
30 seconds
3
Upload to Triage
Drop your CSV into Triage. Triage reads the company domain for each contact and starts surfacing signals: recent company news, what they're currently messaging on their homepage, open roles, and blog content.
Triage
4
Review briefs and pick your hooks
For each contact, Triage generates a pre-call brief and suggests email hooks and call openers based on what's relevant to that company right now. Pick the hook that fits, personalise it, and you're ready.
Triage
5
Reach out with context
Send your personalised emails through Apollo Sequences — or your sequencer of choice. You've already done the prep. Now you just show up ready.
Apollo Sequences (or Salesloft / Instantly)

Frequently asked questions

Does Triage replace Apollo?
No. Apollo and Triage do different jobs. Apollo is a prospecting database — it helps you find and build lists of contacts. Triage is a preparation tool — it helps you research those contacts and prepare for outreach. Most teams use both together.
Can I import a contact list from Apollo into Triage?
Yes. Export your Apollo list as a CSV, then upload it directly to Triage. Triage will surface company signals, generate pre-call briefs, and suggest email hooks and call openers for every contact on the list. No special integration required — a standard Apollo CSV export works.
Is Apollo free?
Apollo has a free plan, but it is restricted — most useful features like full contact exports, bulk enrichment, and sequence sending require a paid plan. Apollo's individual paid plan starts from around $49/month (billed annually). Check Apollo's current pricing at apollo.io as it changes periodically.
What's the difference in price between Triage and Apollo?
Triage starts free with 100 credits per month (no card required) and goes to £29/month for Pro. Apollo's individual paid plan starts from around $49/month billed annually. The tools serve different purposes, so many reps pay for both — together they cost less than most enterprise data platforms.
Does Triage do sequencing or email sending?
No. Triage does not send emails or run sequences. For sequencing, use Apollo Sequences, Salesloft, Outreach, or Instantly. Triage helps you prepare what to say — the actual sending happens in your sequencer. Triage sits before outreach in the workflow, not inside it.
Can I use Triage without a CRM?
Yes. Triage works without a CRM. You can upload a CSV of contacts and get research briefs and hooks without any CRM connection. CRM integration (Pipedrive live, HubSpot coming) is optional and adds workflow convenience, not core functionality. Many reps use Triage as a standalone prep tool.

Already have an Apollo list?

Upload it to Triage and get prepped for every contact — signals, briefs, and hooks — in minutes.

Upload your list to Triage → Free to start · 50 credits/month · No card required · See all comparisons